Marketplaces succeed when transactions are simple and fast, but construction is a different world. Buying decisions take weeks or months, deal sizes are large, and relationships matter more than convenience. In this episode of Bricks and Bytes, Oscar Peppitt, co-founder of Cutr, shares lessons from building a B2B marketplace in one of the most complex and relationship-driven industries. He explains why construction has not produced many successful marketplaces and what founders need to get right to change that.
Oscar talks openly about the risks of growing too fast. In construction tech, pushing for scale without proving value can lead to wasted resources and lost trust. Instead of chasing rapid expansion, Cutr focused on partnerships and solving real problems for real users. The episode also covers the challenges of fundraising in construction tech, where long sales cycles and deep integrations make fast returns difficult. Oscar offers clear advice on how to communicate a thoughtful growth plan to investors.
One of the most interesting parts of the episode explores the future of wood as a building material. From sustainability to cost and innovation, Oscar shares why timber is gaining ground and how Cutr is helping drive that shift. Listen now on Spotify and subscribe to the Bricks and Bytes newsletter.