How Infra.Market is fixing construction’s old problems with full-stack tech model
Infra.Market streamlines India's fragmented construction supply chain using AI, IoT and predictive analytics for better visibility, efficiency and trust.
While construction in India is booming, the industry remains plagued with inefficiencies — everyone from suppliers to customers is plagued with fragmented supply chains, manual workflows, and unpredictable deliveries. Infra.Market was created to address these inefficiencies and is now deploying a full-stack tech ecosystem that combines AI, IoT, automation, and predictive analytics to create order from chaos.
In an interview, Satya Kaliki, CTO of Infra.Market, shared about the future of the building materials market and how they are digitizing influencer the industry - relying on trust, visibility, and speed in one of India’s most unorganised sectors.
What key inefficiencies in India’s building materials industry you built to solve, and how does technology help address them?
The company was founded to help address widespread inefficiency in India's fragmented and manual building materials sector. It has now evolved from a marketplace to a full-stack tech-enabled platform with end-to-end visibility, predictability, and efficiency of operations.
The platform offers AI-enabled demand forecasting, real-time inventory tracking, and GPS-enabled logistics which helps optimize people planning and further reduce lead times. Infra.Market has further invested in self-owned manufacturing and private-label products to enhance supply chain capacity and profitability.
In addition, it has embedded automation across automated workflows—from using IOT to track materials onsite and map the intended route in real-time as work proceeds. Infra.Market also has in-house technology to track the progress of a project and link each consumer's projects together to provide seamless hand over to leads while optimizing potential cross-sell/upsell opportunities.
Using advanced analytics and CRM technology, the Infra.Market platform proactively recommends products to buyers while building a highly responsive and nimble supply chain. Their vertically-integrated supply chain model provides speed but also scale, transparency and intelligence in construction from factory to site.